Download e-book for iPad: 101 Ways to Promote Your Web Site by Susan Sweeney CA CSP HoF

By Susan Sweeney CA CSP HoF

ISBN-10: 1931644659

ISBN-13: 9781931644655

This complete, hands-on, step by step advisor is bound to allure extra power shoppers to any given site. With hundreds and hundreds of confirmed suggestions, instruments, and strategies, this freshly up-to-date variation presents the most recent net 2.0 tendencies and strategies equivalent to RSS, blogs, podcasting, and cellular advertising and marketing. marketers, company advertising managers, small company proprietors, experts, site owners, members, new media execs, and web site designers will locate this guidebook priceless for constructing on-line strategies. A own password is usually incorporated for having access to the better half site, which gives up to the moment online marketing information and elevated info. From optimizing web content for se's and incorporating dynamite public family members ideas to offline promoting and making sure purchaser pride, this instruction manual and web site mixed are unbeatable for valuable on-line promotional resources.

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2 for a breakdown of how the search engines score sites. The site with the highest score appears at the top of the results and the rest appear in descending order of their score. The search engines are all fighting for market share. The more market share a search engine has, the more valuable the company is. 2. Formula for how the search engines rank Web sites. search engine has to provide better results than its competition. It is for this reason that the search engines are changing and improving their formulas on an ongoing basis.

Some Web users still run their systems at 640 pixels by 480 pixels; keep this in mind when designing your site. Use your Web traffic analysis software to determine the screen resolution preferences of your visitors. ) Your Web site should steer clear of scrolling marquee text. Scrolling marquees are difficult to read and are not compatible with all browsers. Simply post text directly on your pages if you have something important to say. Other Notes Your home page should be 50 KB or less and should be displayed on no more than one or two screens.

On Google you can enter “allintitle: keyword phrase,” without the quotes, to search for all pages with the noted keywords in their title tag. This approach is a little more focused than simply looking for all pages with a certain set of keywords because the keywords might just be there in passing, as a part of an article, and not something the site is intentionally trying to target. If the keywords are found in the title tag, there is a better chance their reason for being there is intentional.

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101 Ways to Promote Your Web Site by Susan Sweeney CA CSP HoF

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