Read e-book online 101 Ways to Promote Your Web Site (101 Ways series PDF

By Susan Sweeney CA CSP HoF

ISBN-10: 1931644659

ISBN-13: 9781931644655

This entire, hands-on, step by step advisor is sure to allure extra power shoppers to any given web site. With hundreds and hundreds of confirmed counsel, instruments, and methods, this freshly up to date variation offers the most recent internet 2.0 developments and strategies equivalent to RSS, blogs, podcasting, and cellular advertising. marketers, company advertising managers, small enterprise vendors, experts, site owners, participants, new media execs, and site designers will locate this guidebook beneficial for constructing on-line strategies.В A own password is additionally integrated for having access to the spouse web site, which supplies up to the moment online marketing information and elevated info. From optimizing web pages for se's and incorporating dynamite public family recommendations to offline merchandising and making sure buyer pride, this instruction manual and web site mixed are unbeatable for worthy on-line promotional resources.

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Extra resources for 101 Ways to Promote Your Web Site (101 Ways series

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It is also important to know which databases they are using. Then you must: • Determine the keywords that your target market is using in the search engines to find what you have to offer, • Assign those keywords to specific pages throughout your site, and then • Populate the pages with the assigned keywords in the appropriate places given the ranking criteria for your targeted search engines. The remainder of this chapter walks you step-by-step through this process. Understanding Search Engines Search engines use programs or intelligent agents, called bots, to actually search the Internet for pages that they index using specific parameters as they read the content.

Search engines cannot read text embedded in a graphic, so from the standpoint of search engine friendliness, if you use image maps always ensure that you provide your appropriate text and Alt tags for the search engine. Very often, when Web sites use a large graphic for an image map, visitors must wait for the entire image to load before it is apparent where they must click to begin navigating. Instead of using a large image map, it is a good idea to break the image into smaller sections so that visitors receive faster feedback without having to wait for a huge graphic to load.

If you’re going to build this Web site, you might as well build it for all of your target markets. com) • Their expectations. For each and every one of your target markets, you should also try to determine an appropriate “WOW” factor. What can you provide for them on your Web site that will WOW them? Your objective should be to exceed the target market’s expectations. Your main target market might be your potential customer, but other target markets might include existing customers, or the media, or those who influence the buying decision for your potential customers.

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101 Ways to Promote Your Web Site (101 Ways series by Susan Sweeney CA CSP HoF

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