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Download e-book for iPad: Advertising Food in Europe: A Comparative Law Analysis by Aude Mahy

By Aude Mahy

ISBN-10: 3869652497

ISBN-13: 9783869652498

A lot of meals legislations issues are dealt with in a different way by means of some of the nationwide jurisdictions inside and outdoors of the eu Union. This edited quantity offers some of the nationwide methods on how foodstuffs needs to be effectively advertised around the eu monetary zone. Following a comparable framework, skilled foodstuff legal professionals supply useful options and convenient perception at the thorniest and an important nationwide points of foodstuff advertisements inside of their state. The e-book is accordingly conceived as a pragmatic guide, every one bankruptcy protecting one particular nation.

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Extra info for Advertising Food in Europe: A Comparative Law Analysis

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At/> (last accessed on 17 February 2014). 2 ÖLMB. 6 As the national authorities regularly prosecute any non-compliance with the ÖLMB its rules should not be disregarded.  Is there any specific national restriction or prohibition (mandatory legislation and code of conduct)?  With respect to certain foodstuffs: Alcoholic beverages Due to the generally accepted potential addictive effect of the consumption of alcoholic beverages, there are several restrictions on their promotion, which will be illustrated in the following.

5 LMSVG. Accordingly, food advertising includes every statement made when placing a foodstuff on the market that has objectively ascertainable and verifiable content. g.  2 of the Austrian Act on Food Safety and Consumer Protection (Lebensmittelsicherheits- und Verbraucherschutzgesetz, LMSVG).  3 LMSVG. 3 Regulation 1924/2006 of the European Parliament and the Council on nutrition and health claims made on foods, OJ 2006 L 404/9. at/> (last accessed on 17 February 2014). 2 ÖLMB. 6 As the national authorities regularly prosecute any non-compliance with the ÖLMB its rules should not be disregarded.

Legislation concerning all foodstuffs and not certain foodstuffs in particular. g. alcoholic beverages, energy drinks) or aim at protecting a specific sections of the population (such as children, pregnant women, persons who are hospitalised). Specific restrictions on the promotion of foodstuffs are to some extent regulated at the European level. 2 For the rest, Member States may adopt legislation of their own choosing. It is therefore of primary importance for food business operators to be aware of the possible restrictions they may face when promoting their products internationally.

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Advertising Food in Europe: A Comparative Law Analysis by Aude Mahy


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