Media

Adweek (23 May 2016) by PDF

Assessment: The all-new Adweek beneficial properties information and knowledge for advertising, media and advertisements pros that you simply can’t locate at any place else. each one factor comprises profiles and interviews with best newsmakers, reviews of sizzling advert campaigns, the most recent developments in print, electronic and advertisements and lots more and plenty more.

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Still, initiatives such as “Moments” (a highlights tab targeting new users), sorting tweets in the timeline based on relevance and integrating Periscope real-time video into profiles have resulted in generally positive reviews. But Twitter’s earnings have not generated many heart icons (the service’s “like” symbol, introduced last year) on Wall Street. After Q1 revenue of $595 million missed expectations, shares plummeted 13 percent. , in partnership with actor and activist Geena Davis. So far, however, the impact of such moves on public perception has been negligible.

Staff: 1,200 For Dubuc, 47, Vice is a virtue. Last October, she oversaw the deal with Vice Media that rebranded History’s H2 as Viceland and upped A+E’s stake in Shane Smith’s millennialfocused media juggernaut to almost 20 percent. Dubuc has also kept A+E competitive across multiple platforms through an array of channels, sites and apps. She’s won praise for all these moves, diversifying the network and expanding its reach at a time when cord cutting and an abundance of choice threaten the future of cable.

The account executive also has reasons for anxiety. He represents the agency to the client, and the client to the agency. When the agency goofs, the client holds him responsible. When the client is bloody-minded, the agency blames him. The head of the agency also has worries. Is such and such a client going to fire you? Is a valuable partner going to quit? Will you make a hash of the new business presentation on Thursday? Make it fun to work in your agency. When people aren’t having any fun, they don’t produce good advertising.

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Adweek (23 May 2016)


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