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Media energy is an important, even supposing usually taken without any consideration, notion. We suppose, for instance, that the media are 'powerful'; in the event that they weren't, why may there be such a lot of controversies over the legislation, keep watch over and impression of communicative associations and techniques? extra, we imagine that this 'power' is by some means not easy; audiences are frequently handled as hugely vulnerable to media impression and an excessive amount of 'power' within the palms of 1 association or person is noticeable as dicy and in all probability harmful.
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Extra info for Adweek (23 May 2016)
Still, initiatives such as “Moments” (a highlights tab targeting new users), sorting tweets in the timeline based on relevance and integrating Periscope real-time video into proﬁles have resulted in generally positive reviews. But Twitter’s earnings have not generated many heart icons (the service’s “like” symbol, introduced last year) on Wall Street. After Q1 revenue of $595 million missed expectations, shares plummeted 13 percent. , in partnership with actor and activist Geena Davis. So far, however, the impact of such moves on public perception has been negligible.
Staff: 1,200 For Dubuc, 47, Vice is a virtue. Last October, she oversaw the deal with Vice Media that rebranded History’s H2 as Viceland and upped A+E’s stake in Shane Smith’s millennialfocused media juggernaut to almost 20 percent. Dubuc has also kept A+E competitive across multiple platforms through an array of channels, sites and apps. She’s won praise for all these moves, diversifying the network and expanding its reach at a time when cord cutting and an abundance of choice threaten the future of cable.
The account executive also has reasons for anxiety. He represents the agency to the client, and the client to the agency. When the agency goofs, the client holds him responsible. When the client is bloody-minded, the agency blames him. The head of the agency also has worries. Is such and such a client going to fire you? Is a valuable partner going to quit? Will you make a hash of the new business presentation on Thursday? Make it fun to work in your agency. When people aren’t having any fun, they don’t produce good advertising.
Adweek (23 May 2016)